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In June, 1951, Stanley M. Rumbough, Jr. and Charles F. Willis, Jr.—two WWII fighter pilots with no political experience or contacts—were frustrated with what they saw as “that mess in Washington” and were convinced that General of the Army Dwight D. Eisenhower was the ideal 1952 candidate for President of the United States. They did not know whether he was Republican or Democrat, had never communicated with the General, and were so naive that they didn’t even know how candidates were nominated. But they made it work. Within eight months, self-funded, with no help from the Republican Party (which at that point favored Senator Robert Taft), they had thousands of supporters active in 800 “Eisenhower for President Clubs” in 38 states and were instrumental in convincing Eisenhower to run for President.
“Citizens” brought creativity to the primaries and the Republican National Convention, including brass bands, teams of cheerleaders, and illuminated “IKE” branded barrage balloons floating in the nighttime skies. And . . . along the way . . . “Citizens”—NOT the formal party organization—participated in the creation and sponsorship of the first-ever TV spot commercials used in a Presidential election campaign.
“Citizens for Eisenhower” provides a roadmap for successful Presidential campaigns. Someone smart enough to use this model in politics could be the next Republican or Democratic President of the United States--unless, of course, he or she is the first Independent President of the United States.
As Republican Presidential nominee Dwight D. Eisenhower said, at the time of the 1952 Republican Convention: "I would not have been here as a candidate if it had not been for Charlie Willis and Stan Rumbough, who started the Citizens for Eisenhower”
- Sales Rank: #954837 in eBooks
- Published on: 2016-01-13
- Released on: 2016-01-13
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Thinking outside the box works
By Jan G. Roosenburg
Extremely interesting how these two young entrepeneurs managed to start a national movement to get Ike elected President. Maybe it can inspire some enthusiasts today to also think outside the established political box and put forward a fresh name to change the insider culture prevalent in our politics. In that case, this book can serve as an excellent guide how to accomplish this successfully !
2 of 2 people found the following review helpful.
The Eisenhower Era: A Metaphor of Optimism
By Eric Dietrich-Berryman
At the half-century mark the Eisenhower era became a metaphor of domestic tranquility, peace, confidence and unquestioned American leadership in the world. The era following was bored by all that composure and set about to denounce pretty well everything that the previous generation valued most.
Rumbough's backwards glance is as much a retrospective of what America looked like and hoped for at that time, as it is a highly readable history of a campaign sans internet, computer and social media. How on earth did they manage such astounding success without a screen and keyboard?
Much is made of political maneuverings, strategies, end-runs and the rest of the panoply of a presidential campaign. All appropriate and expected - and hugely entertaining, besides. (Basically, Charles Willis and Stanley Rumbough made the political equivalent of stone soup.) But really what Rumbough captures - what the Eisenhower campaign itself rode to victory - is the mood of a people who were confident about themselves and their country and totally supportive of the modest military man who led the Allies to victory in the Second World War. And could be trusted to safely guide the nation from the White House.
This long look back is a wonderful blend of nuts-and-bolts details spiced with compelling atmosphere. One is left hoping that somewhere, sometime a similar man and national mood with rediscovered faith in itself, and pride, can ride another such wave to the Presidency. Perhaps Rumbough's book has lit the fuse.
Eric Dietrich-Berryman
2 of 2 people found the following review helpful.
A fascinating book!
By JSF
Books about politics tend to be either dull or full of sensational (but often suspect) revelations; THIS fascinating book has just the right balance of facts and fun. Revelations? Yes, a few, because the story of "Citizens" has long been overlooked, although I found nothing that could be called "sensational." But so what? As one example of a revelation . . . the development of the first-ever presidential campaign TV spots, sponsored by "Citizens" . . . certainly interesting . . . and, it is interesting to note, one of the 1952 Eisenhower spots has been included in a recent TIME magazine list of the "Ten Best" presidential campaign spots, ever.
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