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Head's Broadcasting in America: A Survey of Electronic Media (1-download), by Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell
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After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.
Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
- Sales Rank: #516323 in eBooks
- Published on: 2016-01-08
- Released on: 2016-01-08
- Format: Kindle eBook
From the Back Cover
After fifty years of market prominence and incredible demand from loyal users, "Head's Broadcasting in America"'s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. " " "Head's Broadcasting in America" distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
About the Author
Michael A. McGregor, Indiana University
Paul D. Driscoll, University of Miami
Walter S. McDowell, University of Miami
Most helpful customer reviews
1 of 1 people found the following review helpful.
Wow, EXCELLENT text.
By Steve Bornell
I have been teaching for nine years now and have a lot of experience with a lot of different textbooks. When I started using this book, my students responded very positively. The book outlines everything you need to know in a very efficient and effective way and it makes lesson planning foolproof. I would highly recommend this textbook to everyone.
0 of 0 people found the following review helpful.
Poor Condition
By Amazon Customer
The textbook itself is fine and the price was great, but as soon as I opened the package for the book, the binding was detached from the spine of the book, so I'm let down with the condition of the book they sent me.
0 of 0 people found the following review helpful.
Good background
By Boo Atwood
As a text book it works as a background piece. The market is moving very fast and it would be hard to update, but needs some. Combined with daily news reports it does work as a tool for students though.
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